AEG Digital Media recently provided their creative and technical expertise for a recent concert held at the Best Buy Theater in New York City, that featured Grammy® award-winning country music phenomenon Sugarland, with direction from award-winning film maker Kenny Ortega, director of This Is It, High School Musical, and Dirty Dancing among others.
AEG Digital Media provided:
- Complete creative, executive, and technical production
- Enabling of 3 live stream selectable camera angles
- Production of all pre-show and promotional content for the event, including behind the scenes interviews with director Kenny Ortega, and Jennifer Nettles and Kristian Bush of Sugarland
- Management of HD transmission for the Best Buy Theater
- Provided live and on demand encoding, monitoring, and support for the entire event
- Post production, editing and uploading of clips from the performance
Along with the creative and technical services outlined above, AEG Digital Media also enabled several unique features for the live webcast. These included Choose Your Cam, a feature that let the audience control their viewing experience throughout the event by switching between the director’s main live stream and an alternate “front row” vantage point, and the On-Line Pre-Show. The pre-show was designed to build anticipation leading up to the live event, and let viewers who tuned in to the live stream early catch an exclusive segment on Sugarland.
