AEG Digital Media provided the live stream for this once-in-lifetime, worldwide event.

With an event the entire world would be watching, it was important the very best industry players be involved in making such a monumental celebration a success.

AEG Digital Media was selected by Control Room to manage the live streaming of this important event because of their expertise in providing the very best in webcast production and distribution for live online events.

AEG Digital Media was tasked with building the online player, bringing in the high-definition satellite feed from South Africa to its state-of-the-art control room facilities in Los Angeles, encoding the feed and distributing it to the web, and recording it on high-definition video servers to be used for later rebroadcasts.

Executive-produced by Kevin Wall and his company, Control Room, the FIFA World Cup Kick-Off Celebration Concert was an historic live concert event that showcased the music, sport and visual beauty of South Africa. The event featured musical performances by major international superstars and popular African artists collaborating together and was televised to millions worldwide.

With statistics provided by Conviva, the event was a huge success. Over 400,000 viewers from 180 countries watched the event live online, with an additional 1 million viewers watching later rebroadcasts.