Music fans who can’t get enough of the annual Grammy Awards will be pleased to hear that, for the second year, they’ll be treated to three days of online video coverage prior to the ceremony. The Recording Academy partners with AEG, Akamai, and LiveU to capture and deliver pre-ceremony events.
For the second year in a row, music fans worldwide will have the unprecedented opportunity to experience and participate in the color and excitement leading up to GRAMMY Sunday through GRAMMY Live — a real-time, innovative three-day online broadcast of the VIP events leading up to the 53rd Annual GRAMMY Awards on Sunday, Feb. 13.
The Academy’s “technology partners” for Grammy Live are 1) live-streaming specialist, AEG Digital Media, whose proprietary Tremelo Player will allow viewers to select between multiple camera-angle viewing options on both Grammy.com and YouTube–thus, the Academy says, “making for greater functionality for event sponsor, Turbo Tax-maker Intuit.” AEG will also be providing its social media aggregation tool, “The Hawk,” which the Academy says will aggregate and present all messaging around the Grammy Live streaming experience, including messages from “the official Grammy blog team, celebrity and artist tweeters, and fans all over the world.”
AEG Digital Media to Provide Media Player, Leveraging Akamai’s HD Network for Three Days of Live Streaming and Video on Demand
February 07, 2011 – LOS ANGELES, CA – The Recording Academy® has selected AEG Digital Media, the leading provider of complete webcast management, production and media services, to power extensive live and on-demand streaming programming of events in celebration of the 53rd Annual GRAMMY® Awards. Leveraging the Akamai HD Network, AEG Digital Media will stream the landmark music awards for the second straight year.
AEG Digital Media is employing a long list of products to handle the fast-expanding GRAMMY Awards, which includes a web-only pre-telecast event on Sunday, Feb. 13 in addition to the magnetic, must-see video coverage beginning on Friday, February 11. The annual awards show will be held Sunday, February 13 at STAPLES Center.
The Recording Academy® Steps Up Digital Efforts By Providing Three Days of Live
GRAMMY Coverage Leading Up to Music’s Biggest Night® on Sunday, Feb. 13
Correspondents Include Actor/Comedian Ben Gleib, TV/Web Personality Shira Lazar, and
Veteran Broadcast Music Journalist John Norris
SANTA MONICA, Calif. (Feb. 7, 2011) – For the second year in a row, music fans worldwide will have the unprecedented opportunity to experience and participate in the color and excitement leading up to GRAMMY® Sunday through GRAMMY Live™ — a real-time, innovative three-day online broadcast of the VIP events leading up to the 53rd Annual GRAMMY Awards® on Sunday, Feb. 13. Available on both GRAMMY.com (http:/www.grammy.com/live) and on YouTube (www.youtube.com/TheGRAMMYs), the road to Music’s Biggest Night® begins on Friday, Feb. 11, at 2 p.m. PT and runs through Sunday, Feb. 13, featuring video, photos, blogging, tweets and retweets, as well as official news reports and personalized updates from GRAMMY Live hosts actor/comedian Ben Gleib, TV/Web personality Shira Lazar, and veteran broadcast music journalist John Norris.
