Once again in 2011, The Recording Academy selected AEG Digital Media to power the 52rd installment of the Annual GRAMMY Awards. Key among the innovations was The Hawk, AEG’s social media aggregation tool, which sent event engagement skyward, by turning event spectators into participants.
The event generated 360,766 tweets during the 56-hour event, according to the academy. Over 22,200 were approved manually using The Hawk, while another 800+ were automatically greenlit. The Hawk aggregated tweets from the official GRAMMY blog team, celebrity/artist tweeters and fans all over the world.
Read More
In 2010, for the first time in its history, The Recording Academy (TRA) brought an unprecedented digital and social media experience to bear in celebration of the 52nd annual Grammy awards, recognizing that music fans discover, share, and consume content in a radically different way today. The participatory media strategy harnessed the best elements of social media engagement, blogging, web development, and live video streaming.
Nine Camera Angles and Broad Ad Support Enables Customers to Support Multiple Sponsors and Combine Live and On-Demand Content in their Web Video Events
LOS ANGELES- March 14, 2011 – AEG Digital Media, the leading provider of complete webcast management and digital media services for live streaming events and online video, announced a new release of its proven Tremolo media player that vastly increases advertising options and revenue opportunities for its current and prospective content customers.
The L.A. LIVE complex in downtown Los Angeles is more than just the Staples Center. And this past week, with the NBA on-site for a wide variety of NBA All-Star Game–related activities, the entire facility was running at full speed: from the hotels to the plazas, movie theater, Convention Center, and the AEG Digtial Media (AEGDM) TV-production facilities.
The production facilities served as home base for 10 NBA TV programs. It was a logical alternative to locating the NBA TV operations in a production truck on the Event Deck, where trucks from Turner Sports, Game Creek, NCP, and NEP were handling the events that took place in the Staples Center. It also gave NBA TV an optimal set location overlooking Staples Center and L.A. LIVE.
“We wanted the atmosphere of being in the middle of the Staples Center,” says Chris Brown, director of technical operations for NBA Digital.
The AEGDM facilities also simplified cabling needs since the facility is tied into the fiber network that puts all the venues and hotels on the same fiber ring. So, when player and coach media events were held in the JW Marriott hotel, the production team could easily get video and audio back to the NBA TV control room at AEGDM.
