Following are 3 video predictions for 2012 from John Petrocelli, VP of Sales and Business Development of AEG Digital Media, a leading provider of complete webcast management, technical media services and video optimization solutions.
1. Advertising dollars will shift to online video.
Advertisers will see the explosion in online viewing and spend more time and money in reaching their online audience, including an increase in ad spend in mobile and connected devices. This will take place in the form of mid-roll advertising because it targets an already engaged audience.