
AEG Digital Media teamed up with VEVO to provide complete webcast services for the 2011 Bonnaroo Music & Arts Festival. Live performances from some of the music industry’s hottest bands were streamed throughout the event, lasting from June 10-12.
AEG Digital Media provided online viewers with dozens of live feeds for more than 31 hours of concerts from groups like The Drums, Arcade Fire, Mumford & Sons, Florence & The Machine, Wiz Khalifa, and The Strokes. VEVO also used AEG Digital Media’s social media aggregator, the Hawk, allowing remote viewers to participate in the conversations surrounding their favorite performances and the Tremolo Player, allowing for customized advertisement insertion and proven extended viewing times.
AEG Digital Media and its partners are changing the way music fans follow their bands online as they increase accessibility with live feeds of concerts and music festivals and facilitate participation with new technologies, bringing the experience to the viewers in real time.
The live stream, Twitter feed and additional coverage is available at vevo.com/bonnaroo.