New York City – (Nov. 4, 2011) For the second year in a row, AEG Digital Media will be providing downlink and encoding services for The ING New York City Marathon. AEG Digital Media’s premier encoding platform will be utilized to power live-streaming on the event’s official mobile apps during the race, set for Sunday, Nov. 6.
The live stream of the marathon will be available through the Official ING New York City Marathon Mobile Spectator App Presented by Subway, available on Android and iOS devices. The marathon will start at 8:30 a.m. and will allow spectators to watch the 47,000+ runners.
“We rely on AEG Digital Media to deliver high quality video to our mobile platform so we can bring the experience of the ING New York City Marathon to mobile users everywhere,” said Ken Winell, head of digital & mobile technologies for New York Road Runners (NYRR), the producer of the event. “We have 2.5 million spectators on the course and even more around the world so a robust, scalable platform is critical.”
Live streaming has transformed the sporting industry. Now fans can tune in to their favorite events, like the New York Marathon, from the convenience of their phones, tablets or computers. AEG Digital Media enhances that live streaming by delivering broadcast-style video to fans across the globe.
“We’re honored to be associated with such a popular and encouraging sporting event like the New York Marathon,” said Michael Goldfine, president of AEG Digital Media. “The marathon has a long history of inspirational stories and we’re proud to bring that experience to a growing mobile audience.”
About AEG Digital Media
AEG Digital Media is the leading provider of complete webcast management, technical media services and video optimization solutions in the digital media industry. We take a broadcast approach to streaming/digital media and enable the world’s largest, innovative webcasts and live events. AEG Digital Media is regarded as the definitive turn key service provider in the market today with a 12 year track record of empowering and enabling the defining moments in internet broadcasting and live streaming media including Live Earth, The Democratic National Convention, the MTV Video Music Awards, TED Conference, FarmAid, The Grammys, the People’s Choice Awards, Nickelodeon’s Kids Choice Awards, the American Music Awards, Bonnaroo, FIFA World Cup Kickoff concert, the Royal Wedding and Coachella. AEG Digital Media’s select customer base also includes VEVO, American Express, HP, Turner, Nokia, Fox, Coca-Cola, Ernst and Young, and Viacom. Based in Los Angeles, we maintain the industry’s leading technologies and broadcast operation centers to enable seamless, TV quality live events and on demand media services.
About New York Road Runners
Headquartered in New York City, New York Road Runners is dedicated to advancing the sport of running, enhancing health and fitness for all, and meeting our community’s needs. Our goal is to use the expertise acquired in our 53-year history to empower all people to live fitter, healthier lives through participation in our races, community events, instruction and training resources, and youth programs. Our races and other events draw more than 300,000 people each year. The ING New York City Marathon, NYRR’s premier event, is the largest and most inclusive marathon in the world, attracting the world’s top professional runners every year and raising $30.8 million for charity in 2010. NYRR’s running-based youth programs, which currently serve more than 100,000 children in hundreds of schools and community centers, promote children’s health and fitness, character development, and personal achievement in underserved communities. For more information, visit nyrr.org.
About the ING New York City Marathon
The premier event of New York Road Runners, the ING New York City Marathon is one of the world’s great road races, drawing some 140,000 applicants. The race attracts many world-class professional athletes, not only for the $800,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the more than 875,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information, visit www.ingnycmarathon.org.
Media Contact:
Emilee McConkie
For AEG Digital Media
801-708-9601
