The Academy’s “technology partners” for Grammy Live are 1) live-streaming specialist, AEG Digital Media, whose proprietary Tremelo Player will allow viewers to select between multiple camera-angle viewing options on both Grammy.com and YouTube–thus, the Academy says, “making for greater functionality for event sponsor, Turbo Tax-maker Intuit.” AEG will also be providing its social media aggregation tool, “The Hawk,” which the Academy says will aggregate and present all messaging around the Grammy Live streaming experience, including messages from “the official Grammy blog team, celebrity and artist tweeters, and fans all over the world.”
