For the third consecutive year, music fans worldwide will have unprecedented access to VIP and backstage events leading up to and throughout the 54th Annual GRAMMY Awards with GRAMMY Live, available on GRAMMY.com and CBS.com.
AEG Digital Media has returned for the third consecutive year to live stream the entire three days of GRAMMY Live. Using its feature-rich, multi camera angle Tremolo Player and the MC — a new interactive polling app that allows viewers to answer trivia questions, participate in polls, and see interesting stats and announcements — online spectators will become participants as they watch their favorite performers arrive and vote for who is best dressed on Music’s Biggest Night®. To complement this, The Recording Academy will utilize new partner Mass Relevance’s social curation platform to filter, moderate, and publish interactive social content into the GRAMMY Live and GRAMMY.com experience, delivering increased social engagement.
