With the intro paragraph: One of the AEG Digital Media’s most notable productions is GRAMMY Live, a three-day webcast providing a behind-the-scenes look at exclusive content including GRAMMY events, parties, and red carpet interviews.The 2012 edition of GRAMMY Live was expected to draw millions of global viewers, including desktop, smart phone, and tablet computer users. To support its demanding encoding requirements, AEG Digital Media employed the Cisco® AS8100 Series Media Processor. This advanced solution enables AEG Digital Media to stream in multiple formats to any device, with consistently professional, reliable results.

Read the Cisco case study here.

Going down in history as television’s most social event, the 54th GRAMMYs’ viewership increased 50 percent from the previous year, and generated a staggering 13 million social media comments, according to Bluefin Labs, a social analytics company that tracks social media engagement related to broadcast TV. Music’s Biggest Night produced 2,280 percent more comments than last year’s mere 546,000—outdoing the most-watched, most social Super Bowl in history. The volume of mentions far surpassed any other awards show, with 81,250-plus per hour over a two day period.

The success, in large part, can be attributed to GRAMMY Live—the interactive, real-time experience that combines second screen, social and mobile components—produced by AEG Digital Media. The three-day webcast gave fans a behind-the-scenes look at exclusive content including GRAMMY events, parties, and, of course, red carpet interviews. GRAMMY Live, which is an extension of the GRAMMY website, was also available as a second screen experience during the GRAMMY telecast, providing footage from previous shows, backstage access, post-award interviews, additional views of the crowd, and the inside scoop on nominees, presenters, and performers.

GRAMMY Live attracted more viewers than ever this year, bringing in 
1 million unique viewers across the web, iPhone and iPad. This is the third year AEG Digital Media has partnered with The Recording Academy for GRAMMY Live, however it is the first year of incorporating its newest product, the MC. The MC is an interactive polling application that allows viewers to answer trivia questions, participate in polls, and see interesting stats and announcements that enable fans to take part in the live event. The MC increased fan interaction as GRAMMY Live viewers guessed who would win the Awards, streamed a radio station of GRAMMY nominees, tweeted, and answered trivia questions—all in one place. Users were able to easily access past winners and current nominees and browse GRAMMY-related tweets. Mashable calls GRAMMY Live, which is optimized for the iPhone and iPad, “one of the best apps we’ve seen for an awards show.”

For more information on MC, visit http://aegdigitalmedia.com/products/mc-social-media-polling

When your event needs live, broadcast-quality video delivery services, partnering with a company backed by the best technology is vital. AEG Digital media uses Adobe Flash Media Server 4.5, which not only improves the stability of video streams and decreases load times, but also helps us better manage encoding and bitrates for an improved end-user experience on mobile devices and online. With this technology, we deliver rock solid video streams and please our clients, advertisers and viewers, whether we’re streaming the royal wedding or the GRAMMY Awards.

Read the Adobe Case Study here: Entertainment, Reinvented.

On Aug. 16, 2011, AEG Digital Media streamed SONY PlayStation’s products presentation at gamescom 2011, the world’s largest trading fair for interactive games and entertainment. The stream was broadcast live from Cologne, Germany. Read More

AEG Digital Media brought the Teen Choice Awards Red Carpet and Backstage Live webcast to millions of viewers on Aug. 7, 2011.

The Teen Choice Awards used the Tremolo Player to create a customized online extension of their event, providing a high quality, broadcast-grade viewer experience. Viewers could choose between different angles at the red carpet, the green room, a live hosted Web Show, as well as backstage interviews with winners, hosts, and other attendees at the event. Read More

AEG Digital Media teamed up with VEVO to stream “Piano and I: One Night Only Event with Alicia Keys,” to VEVO’s mobile platform, providing the one-night-only concert experience to fans anywhere and everywhere. The concert, which took place on June 30, 2011, from Beacon Theatre in New York City, celebrated the anniversary of Keys’ debut album.

“I can’t think of a better way to celebrate the 10th anniversary of Songs In A Minor, than by holding a special, intimate concert for my fans,” Keys said. Read More

AEG Digital Media teamed up with VEVO to provide complete webcast services for the 2011 Bonnaroo Music & Arts Festival. Live performances from some of the music industry’s hottest bands were streamed throughout the event, lasting from June 10-12.

AEG Digital Media provided online viewers with dozens of live feeds for more than 31 hours of concerts from groups like The Drums, Arcade Fire, Mumford & Sons, Florence & The Machine, Wiz Khalifa, and The Strokes. VEVO also used AEG Digital Media’s social media aggregator, the Hawk, allowing remote viewers to participate in the conversations surrounding their favorite performances and the Tremolo Player, allowing for customized advertisement insertion and proven extended viewing times.
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AEG Digital Media and partners played vital roles in bringing Will and Kate’s highly anticipated wedding to the world. Providing a high quality, broadcast-grade viewer experience, AEG Digital Media was in charge of managing the live online streaming of the goings-on inside and outside Westminster Abbey during the first-ever live-streamed royal wedding. Read More

According to CNET’s Daniel Terdiman, those who didn’t catch the streaming Webcast of the Coachella music festival missed the chance to see the music world changing before their eyes.

“Over the three days, people from all over the world took advantage of the opportunity to see what the festival was like, viewing the stream nearly 4 million times,” Terdiman writes. “And almost certainly, thousands of those watching decided that they have to go in person next year, even as the bands that played no doubt picked up large numbers of new fans they would never before have been able to reach.”
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Once again in 2011, The Recording Academy selected AEG Digital Media to power the 52rd installment of the Annual GRAMMY Awards. Key among the innovations was The Hawk, AEG’s social media aggregation tool, which sent event engagement skyward, by turning event spectators into participants.

The event generated 360,766 tweets during the 56-hour event, according to the academy. Over 22,200 were approved manually using The Hawk, while another 800+ were automatically greenlit. The Hawk aggregated tweets from the official GRAMMY blog team, celebrity/artist tweeters and fans all over the world.
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