At a Streaming Media West panel, AEG Digital Media looks at its biggest multiformat challenges, as well as how its workflow could be streamlined.
As the video landscape becomes more fractured, how can content creators simplify the workflows they use to produce that video? Speaking at a panel during the recent Streaming Media West conference in Los Angeles, Joe Einstein, vice president of production services for AEG Digital Media, first told about the challenges his company creates is streaming an event.
To read the full story, visit Steaming Media.
New Industry Consortium Members to Demo MPEG’s DASH Solutions at Mobile World Congress
The membership of the DASH Promoters Group represents a significant cross section of major players across the multimedia and video delivery value chain. Microsoft, Netflix and Qualcomm are the founding members. Other companies rounding out the membership at the time of this announcement include: Adobe, AEG Digital Media, Akamai, BuyDRM, Digital Rapids, Digital TV Labs, Dolby, EBU-UER, Elemental, Envivio, Ericsson, Harmonic, Intertrust, NDS, Packet Ship, Path1, RGB Networks, Samsung, Thomson, University of Klagenfurt and ZiXi. With the formation of the Promoters Group and significant interest from a variety of companies, commercial DASH solutions are expected this year and the current members expect their ranks to swell.
Related Story: New initiative champions dynamic adaptive streaming
To read the full story, visit PR Newswire.
For the third consecutive year, music fans worldwide will have unprecedented access to VIP and backstage events leading up to and throughout the 54th Annual GRAMMY Awards with GRAMMY Live, available on GRAMMY.com and CBS.com.
AEG Digital Media has returned for the third consecutive year to live stream the entire three days of GRAMMY Live. Using its feature-rich, multi camera angle Tremolo Player and the MC — a new interactive polling app that allows viewers to answer trivia questions, participate in polls, and see interesting stats and announcements — online spectators will become participants as they watch their favorite performers arrive and vote for who is best dressed on Music’s Biggest Night®. To complement this, The Recording Academy will utilize new partner Mass Relevance’s social curation platform to filter, moderate, and publish interactive social content into the GRAMMY Live and GRAMMY.com experience, delivering increased social engagement.
In these heady two-or-three-screen days, the Grammy Awards has been a classic case study in how social media engagement can pay off ratings-wise. Viewership of the on-air broadcast have increased dramatically since 2009 in younger demographics, with no small amount of credit due to the increasingly elaborate digital campaigns implemented by the Recording Academy.
Following are 3 video predictions for 2012 from John Petrocelli, VP of Sales and Business Development of AEG Digital Media, a leading provider of complete webcast management, technical media services and video optimization solutions.
1. Advertising dollars will shift to online video.
Advertisers will see the explosion in online viewing and spend more time and money in reaching their online audience, including an increase in ad spend in mobile and connected devices. This will take place in the form of mid-roll advertising because it targets an already engaged audience.
