The Academy’s “technology partners” for Grammy Live are 1) live-streaming specialist, AEG Digital Media, whose proprietary Tremelo Player will allow viewers to select between multiple camera-angle viewing options on both Grammy.com and YouTube–thus, the Academy says, “making for greater functionality for event sponsor, Turbo Tax-maker Intuit.” AEG will also be providing its social media aggregation tool, “The Hawk,” which the Academy says will aggregate and present all messaging around the Grammy Live streaming experience, including messages from “the official Grammy blog team, celebrity and artist tweeters, and fans all over the world.”
The Sports Video Group hosted its largest West Coast event to date on Tuesday, with more than 300 broadcast professionals from the sports and entertainment industries descending on Club Nokia at LA LIVE in Los Angeles for the inaugural Sports Entertainment Summit.
Sports has turned into a key breakthrough sector for any number of new media technologies. AEG Digital Media’s digital architect, Joe Einstein, explains the challenges for streaming sports events center around time and bandwidth.
